Part of: Do people trust my store?
This template covers the Post Purchase stage.
These surveys find out what trust signals are missing and how customers actually perceive your brand, not how you think they do.
Who this is for
Built for teams that sell directly to customers.
Brands Planning A Rebrand · Stores Investing In Brand Marketing · Teams Validating Positioning
Send 30-60 days after a first purchase or when preparing for a rebrand.
The problem this solves
You can track the outcome. You still need to know why it happened.
A brand can feel premium, forgettable, trustworthy, or overpriced in ways your team cannot see from the inside. This survey helps you hear how customers actually talk about you so you can sharpen positioning, clarify what you stand for, and build a brand people trust faster.
When to use it
Send 30-60 days after a first purchase or when preparing for a rebrand.
Works well on
Email
Start with the channel that matches the customer moment, then refine the survey in Launch or Studio before you publish it.
What you'll learn
Three things you should know after the first wave of responses.
Purchase confidence
Which Words Customers Naturally Use To Describe Your Brand
Purchase confidence
Whether Your Brand Feels Trustworthy, Distinctive, Or Easy To Ignore
Purchase confidence
What To Sharpen If Your Brand Is Not Creating Enough Confidence Or Recall
Inside the survey
The questions
01
Single Choice
"If our brand were a person, which word describes it best?"
02
Single Choice
"What made you trust us enough to buy the first time?"
Survey preview
See the survey your customer will actually see.
We would love a quick read on how our brand feels from the outside - not just what we intend, but how it actually lands.
Brand Perception Check
We would love a quick read on how our brand feels from the outside - not just what we intend, but how it actually lands.
1
If our brand were a person, which word describes it best?
2
What made you trust us enough to buy the first time?
3
What is one thing that makes us different from alternatives you have seen?
4
Is there anything about our brand that feels unclear or inconsistent?
5
How likely are you to mention our brand to someone in conversation?
Start from this template in Launch, make any wording or branding edits you need, then publish when it is ready to share.
How to use it
Three steps. Two minutes.
1
Use this template to measure how customers describe your brand, what built trust first, and what still feels unclear or inconsistent.
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Ready when you are
Know why your customers buy. Start collecting answers today.
Sign up free, use the template, customize the survey, and publish when it is ready.