Part of: Why they buy (or don't)
This template covers the First Purchase stage.
These surveys cover the path from the first page visit to the moments after purchase, so you can understand what moved the customer forward or pushed them away.
Who this is for
Built for teams that sell directly to customers.
DTC Brands · Growing Stores With Many New Customers · Teams Improving First Order Conversion
Send after a first purchase or first conversion
The problem this solves
You can track the outcome. You still need to know why it happened.
First-time buyers are the hardest to convert and the easiest to lose. This survey helps you see what made a new customer trust you enough to act, what concern they had to overcome, and which part of the offer created real momentum. Use it to improve new-customer conversion and shorten the path to first purchase.
When to use it
Send after a first purchase or first conversion
Best for brands trying to improve trust and first-order conversion
Use via email or a post-purchase follow-up flow
Works well on
EmailPost Purchase Follow Up
Start with the channel that matches the customer moment, then refine the survey in Launch or Studio before you publish it.
What you'll learn
Three things you should know after the first wave of responses.
Purchase confidence
Which Trust Signal Or Offer Finally Pushed A New Customer To Buy
First-time buyer needs
What Concern First Time Buyers Had To Overcome Before Ordering
First-time buyer needs
What To Strengthen If You Want More Visitors To Become First Time Customers
Inside the survey
The questions
01
Single Choice
"What gave you enough confidence to buy from us for the first time?"
02
Long Text
"What concern did you need to resolve before buying?"
Survey preview
See the survey your customer will actually see.
Thanks for becoming a customer. This quick survey helps us understand what gave you confidence to buy for the first time.
First-Time Buyer Intent
Thanks for becoming a customer. This quick survey helps us understand what gave you confidence to buy for the first time.
1
What gave you enough confidence to buy from us for the first time?
2
What concern did you need to resolve before buying?
3
Did anything almost stop you from buying the first time?
4
What made this purchase feel safer or easier than waiting?
5
How clear and trustworthy did the buying experience feel overall?
Start from this template in Launch, make any wording or branding edits you need, then publish when it is ready to share.
How to use it
Three steps. Two minutes.
1
Click Use this template to create a draft in Peekoo
2
Keep the wording focused on trust, clarity, and purchase triggers
3
Compare first-time buyer responses over time to see what increases confidence
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Ready when you are
Know why your customers buy. Start collecting answers today.
Sign up free, use the template, customize the survey, and publish when it is ready.