Part of: Why they buy (or don't)
This template covers the Post Purchase stage.
These surveys cover the path from the first page visit to the moments after purchase, so you can understand what moved the customer forward or pushed them away.
Who this is for
Built for teams that sell directly to customers.
DTC / E Commerce · Subscription Brands · Shopify And WooCommerce Stores
Best sent 2-3 days after delivery
The problem this solves
You can track the outcome. You still need to know why it happened.
Order dashboards show revenue, not hesitation. This survey helps you see which messages, offers, trust signals, and checkout moments created enough confidence to buy. Use it to repeat what worked, fix what nearly cost the sale, and turn more high-intent visits into revenue.
When to use it
Best sent 2-3 days after delivery
Use for DTC and subscription brands that sell directly to customers
Share via email, post-checkout page, or QR insert
Works well on
EmailPost-checkout pageQR insert
Start with the channel that matches the customer moment, then refine the survey in Launch or Studio before you publish it.
What you'll learn
Three things you should know after the first wave of responses.
Purchase confidence
Which Trust Signals Or Messages Gave Buyers Enough Confidence To Check Out
Checkout friction
What Nearly Stopped The Order At The Last Moment
First-time buyer needs
What You Should Repeat More Often To Improve Future Conversion
Inside the survey
The questions
01
Single Choice
"What gave you the confidence to buy from us today?"
02
Long Text
"What almost stopped you from completing the purchase?"
Survey preview
See the survey your customer will actually see.
Thanks for your order. This quick survey helps us understand what influenced your purchase and what we can improve next time.
Post-Purchase Decision Drivers
Thanks for your order. This quick survey helps us understand what influenced your purchase and what we can improve next time.
1
What gave you the confidence to buy from us today?
2
What almost stopped you from completing the purchase?
3
How smooth was the buying experience from product page to checkout?
4
What information or reassurance helped you say yes?
5
Would you buy from us again based on this experience so far?
Start from this template in Launch, make any wording or branding edits you need, then publish when it is ready to share.
How to use it
Three steps. Two minutes.
1
Click Use this template and add it to your workspace in one step
2
Customize the wording, branding, and follow-up questions in Launch or Studio
3
Share by email, link, or QR and review the responses in one place
Related templates
Look at these next.
Ready when you are
Know why your customers buy. Start collecting answers today.
Sign up free, use the template, customize the survey, and publish when it is ready.